I recently tossed some in my mix, and it has the red dye that makes for very bright output. I'd never use it as a staple; I got it to use it as an add in to increase the fiber of my food mix. My cats hate it; they'll pass it up and tear into and eat a third of a loaf of bread instead... and the next night, tore into a plate of home made sugar cookies that were left covered on the counter (yes, true story). Seeing the cats' response, I don't think I'll purchase it again, even for an add in.


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